Next Generation

The brands that survived after a little help from a few famous fashion friends 

elsa schiaparelli

It’s set to be one of the biggest comebacks the fashion world has ever seen, yet iconic Italian label Schiaparelli is still yet to confirm Creative Director for it’s relaunch. John Galliano, Nicolas Ghesquière and Erdem Moralioğlu have all been among the list of designers rumored to take helm since owner Diego Della Valle confirmed its revival last year. After failing to keep up with post war trends, Schiaparelli went bankrupt as competitors Coco Chanel and Christian Dior catered for the new age of fashion. However, Schiaparelli is not the only brand over the years to struggle in tough times. Famously Burberry bound into checkmate when Selfridges and Harvey Nichols refused to stock it’s collection that became the hooligan’s label of choice. Then enter Rose Marie Bravo, Christopher Bailey, Mario Testino and Kate Moss who helped revitalize the label by adding a mix of British eccentricity to appeal to younger markets. Now it’s transformed into one of the most sought after brands, much like Mulberry, another label that was in need of a shake up and has since become one of the most iconic and recognized labels of our generation. Emma Hill stepped in as Creative Director in 2007 and assured that the ‘Del Ray’, ‘Alexa’ and  ‘Bayswater’ fast became status symbol bags. So Valle may have pushed back Schiaparelli’s unveiling date further than expected, but once an innovator is appointed, we can look forward to the rebirth of a brand that introduced the idea of showcasing designs on a catwalk. After all, only good things can come to those who wait.

Elsa Schiaparelli - 1932